Getting your books into local and national bookshops – an Irish author’s success story

Are you thinking of self publishing a book?  Many believe that self published books are only available from the author’s website, as ebooks or on Create Space but bookshops will stock self published books providing some criteria is met. Yes, printing your books is not cheap and depends cash up front but many readers still prefer to read the physical book rather than the ebook and furthermore, they expect to see it in bookshops.

Within Ireland, the main wholesalers are Easons and Argosy Books. Argosy is the wholesaler for all the independent bookshops. Easons have a large number of their shops nationwide. In the UK, Gardners is the largest book wholesaler. Many bookshops will only accept books from the wholesalers although it is possible to see if local bookshops will stock your books.

What will the Book Wholesalers ask for?

Kanturk Bookshop
Kanturk Bookshop

The wholesalers will want to know your sales to date, past publicity and future publicity. I had heard that Argosy had told a self published author that they would stock her book when she had sold 25o. I received my books on 29th November but didn’t contact either wholesaler until January – this was partly because I didn’t have time, partly because I knew they would take 55% and I would then be selling my first print edition at a loss (as I included all my expenses such as website, editor, illustrator etc in the first print run) which I wasn’t prepared to do and partly because I knew I had to prove first that it would sell.

As it happened, the Argosy buyer had heard my interview with Joe Duffy just before Christmas and had planned to contacting me. On hearing that I had sold 750 books and also been interviewed by Ryan Tubridy, they were happy to accept my books.  By the end of February, 105 books had been sent to 32 account holders. I’ve loved received tweets by people telling me they have seen my book in bookshop windows or on shelves. Kennys Bookshop is stocking it too and as they ship worldwide for free, it really maximizes the chances of people abroad buying it.

I’ve yet to hear from Easons although they did request a copy of the paperbook and some more information last week.  Not only did they want to know about past publicity but they want to know about upcoming PR too.  Trying to get continual PR is like a full time job and I have to admit I’ve taken my foot off the pedal lately! I’m waiting now until there are agricultural events and I will try to get coverage around my involvement in them.

It’s ironic though, I would have sold more books following the Tubridy interview if the books had been in the bookshops but on the other hand,  I needed the publicity first to be accepted by the wholesalers.  I have sold just over 1000 books now. I have about 70 hardbacks left and there are a few out there with one or two stockists.  There’s about 250 of my paperbacks ‘out there’ but of those, it is hard to know how many have sold. Argosy have taken 175 of which 105 went to bookshops in February (I’ll get an update on March next week) but they are still provided to the shops on a sale or return basis so I need to keep the publicity up to encourage sales.

In short, you need:

1. A well formatted book with an attractive front cover.

2. An ISBN number.

3. Existing Sales record.

4. Past and future publicity.

5. A book that the wholesaler likes and believe will sell.

If you happen to spot my book in a bookshop, I’d love to hear.  Do let me know too, in the comments below, of your experiences with self publishing or if you are thinking of writing a book.

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